The StorySelling Blog

Unlock the power of Brand Journalism and generate business results through great content.

DIGITAL MARKETING

Inbound Marketing: how to produce content to boost your sales funnel

 Adriano Silva - 8 Dec 2020

Inbound marketing is about attracting customers to your brand. Storytelling that puts your customers’ interests at the centre helps them find you – before they find your competitors.
Inbound marketing is about attracting customers to your brand. Storytelling that puts your customers' interests at the centre helps them find you instead of your competitors.
Stories about innovation, sustainability, digital transformation and employer branding are often missed - but they get results
BRAND JOURNALISM

Communicating Innovation – and other essential conversations that most brands neglect

 Adriano Silva - 2 Dec 2020

Don't make the same mistake most other brands do. Start talking about key themes like innovation and sustainability in your content marketing strategy.
Your startup's content marketing should start now with a digital marketing strategy that puts your storytelling to work. We call it StorySelling.
CONTENT MARKETING

Your startup’s content marketing needs to start now (and start early)

 Adriano Silva - 24 Nov 2020

The early days are the most crucial time for your startup to use content marketing techniques like StorySelling to find customers, make sales and generate revenue.
STORYSELLING

Ready for results? Put your best stories to work with StorySelling and Draft Inc.

 Adriano Silva - 17 Nov 2020

How do you turn your brand’s stories into a strategy that engages your audience, generates more leads and boosts your business results? Meet StorySelling and all it can do for your company.
StorySelling isn’t just telling a good story. It engages audiences, generates leads and boosts business results through a strategy that combines content marketing, brand journalism and storytelling.
Get better leads and business results through content marketing, brand journalism, storytelling and StorySelling
DIGITAL MARKETING

Draft Inc. delivers brand storytelling your ad agency and PR firm can’t

 Adriano Silva - 9 Oct 2020

Are you telling great stories? The kind that build a reputation, relationship and community for your brand? The kind that engage, convert and sell? That's where we shine.

Discover these new Communication and Marketing tools – and how they make the difference in expanding your brand and growing your business
CONTENT MARKETING

What’s Content Marketing, Branded Content and Storytelling?

 Adriano Silva - 25 Sep 2020

Discover these new Communication and Marketing tools – and how they make the difference in expanding your brand and growing your business.
Storyselling is the new marketing. Draft Inc.'s infographic explains how telling a good story can get you good marketing results.
STORYSELLING

Need help with your content marketing strategy? Try our secret weapon: StorySelling


Jackie Gill - 15 Sep 2020

The best stories move you, tell you something new and keep you wanting more. So does the best marketing. But too often, marketing misses that mark – perhaps because the strategy is all wrong because the right stories aren’t being told, because the good ones aren’t being told in the right way, or because they’re […]
The Holy Trinity of marketing: paid media, earned media and owned media.
Corporate Innovation

Meet the Holy Trinity of marketing… and everything it can do for your brand


Adriano Silva - 11 Sep 2020

A brief tale of how brands learned to tell stories, and how they discovered the enormous power of well-constructed brand narratives.
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