The best stories move you, tell you something new and keep you wanting more. So does the best marketing. But too often, marketing misses that mark – perhaps because the strategy is all wrong, because the right stories aren’t being told, because the good ones aren’t being told in the right way, or because they’re not spreading fast or far enough.
Storyselling is a new way of thinking about the way marketing and storytelling work together to reach your audience. Think brand journalism meets content marketing meets community, through trust, authenticity and truth. We sum it up in one infographic:
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