The StorySelling Blog

Unlock the power of Brand Journalism and generate business results through great content.


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The best stories move you, tell you something new and keep you wanting more.

So does the best marketing.

But too often, marketing misses that mark – perhaps because the strategy is all wrong because the right stories aren’t being told, because the good ones aren’t being told in the right way, or because they’re not spreading fast or far enough.

Storyselling is a new way of thinking about the way marketing and storytelling work together to reach your audience.

Think brand journalism meets content marketing meets community, through trust, authenticity, and truth.

We sum it up in one infographic:

Storyselling is about using your brand's inspiring narratives to build awareness, engage your community, create followers and advocates, and attract business

 


What is in a content strategy?

Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. Of course, there are a lot of people out there writing, designing, creating contentContent strategy implies that someone is stepping back and asking, “What should we create, and why?”

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ARE YOU READY TO INCREASE
YOUR QUALIFIED LEAD GENERATION

THROUGH STORYTELLING?