Increase Brand Awareness
& Generate Qualified Leads
OUR SECRET RECIPE:
We produce powerful, unique and inspiring brand narratives that connect people.
With the best journalistic talents and techniques, we build stories that:
- Create a genuine connection between your prospects and your brand.
- Increase your brand’s reputation and prestige.
- Build long-term relationships with highly engaged and qualified audiences.
- Beat your Marketing and Sales KPIs.
POOR CONTENT SUCKS.
PUSHES PEOPLE AWAY.
The problem isn’t with Digital Marketing - it’s with the poor copy that fuels it.
An effective sales funnel requires great content.
Inbound Marketing only works when great stories are being shared.
WHAT STORIESIS YOUR BRAND TELLING RIGHT NOW?
ARE YOU SATISFIED WITH THE RESULTS YOU’RE GETTING?
- A winning content marketing strategy.
- A strong editorial persona with the proper voice.
- The right key messages to engage the right audiences.
ARE BECOMING PUBLISHERS
They produce their own content, develop their own channels, and nurture their own audience.
Great brands build a community of followers around them through great Brand Journalism.
PASSION AND EXPERIENCE
YOU CAN COUNT ON
A creative shop ready to deliver unique content and digital marketing solutions to your brand.
We work together with our clients to help them achieve their goals through StorySelling and Brand Journalism.
In the last 5 years we have produced 5,000+ stories delivering 500,000+ Marketing Sales Qualified Leads for more than 100 SMBs and Fortune 500 companies.
Some of the brands we have worked with:
WE GRAB THE ATTENTION
OF YOUR AUDIENCE
With a diversity of formats designed to reach every taste and engage audiences at the first sight.
Journalistic articles and stories to drive qualified traffic.
Infographics that convert complex concepts into simple explanations.
Powerful videos that cleary communicate your value proposition.
WEBINARS AND PODCASTS
Podcasts, webinars, video conferences that grab and hold people’s attention.
NEWSLETTER AND SOCIAL MEDIA
Engaging and inspiring content for your website, newsletter, digital campaigns and social media channels.
AT DRAFT INC. WE...
- Are results-oriented and fully committed to your success.
- Work as part of your team and bring clear metrics to your table.
- Extract and share the most useful business insights from your audience.
SOCIAL MEDIA & COMMUNITY MANAGEMENT
WE'VE REDUCED THE BRAND'S NEGATIVE MENTIONS ON SOCIAL MEDIA BY 47%
Customer Industry: Automotive
The challenge was transform the brand's social media into a lively and embracing environment through users interaction.
We created a cadence of answers to high-demand topics so that followers would fell embraced by the brand, developed a list of profiles to follow and build a stronger digital reputation, and created brand personas establishing a closer and direct users relationship.VIEW FULL CASE STUDY
We’ve generated 17,000 views on average for each of the stories over 5 years.
Banking and Financial Services
The challenge was to establish the customers Brand as the greatest ally, in its sector, for women entrepreneurs.
We produced and published content to inspire women to become entrepreneurs and support them on their journey.VIEW FULL CASE STUDY
INBOUND DIGITAL MARKETING
In just 15 days, we’ve increased the the qualified lead generation by 27%.
Food & Beverage
The goal was attract qualified leads to the customer’s innovation programs, and communicate innovation achievements.
We created content focused on lead generation that engaged qualified leads.VIEW FULL CASE STUDY
WHAT OUR CLIENTS
ARE SAYING ABOUT US
Laura ElvidgeMarketing and Comm. at
There are tons of positive things to say about DRAFT and its team, and what matters most is that they tell amazing stories that audiences want to read. Their human-first approach makes for fascinating, multifaceted articles that readers love and share. They are able to craft stories that are helping us to reach the dreamers, movers and shakers of the innovation
Jesse ThéCo-founder & CEO
“Out of everyone, DRAFT INC. is the best marketing agency we have worked so far. They have a strong human element, and they told our story better than we could have. The results show.”